MB92 launches new visual identity
MB92, the superyacht maintenance, refit and repair shipyard based in Barcelona, Spain, has undergone a refresh of its brand and at the Monaco Yacht Show 2016 revealed its new visual identity, with an updated website launched in January 2017.
The refreshed identity reflects MB92’s commitment to strive for excellence, and to invest in their tools and resources in order to better serve their global client base. Their new lead-line, “World Class Superyacht Refit,” conveys the confidence and experience that the brand is already well-known for.
The new logo, which is derived from an outline of the borders of the City of Barcelona, reflects dynamism while a refreshed typeface and design treatment is optimised and improved for digital communications.
The shipyard, whose footprint includes a land area of 76,000m2 and 40,000m2 of water surface in the Port of Barcelona, is one of the most important of its kind in the Mediterranean. MB92 renewed its concession in the port facilities of Barcelona in 2010 for 30 years.
Earlier this year, D-Marin Investments Holding, a subsidiary of the Turkey-based Dogus Group took a 70 per cent stake in the shipyard. Thanks to their help and support MB92 have proceeded with a broad range of upgrades to its tangible assets (a shiplift with a capacity to haul out yachts up to 4,000 tons will be operational in 2018) as well
as its communications and marketing.
MB92 has always been focused on assisting our clients with the complex tasks surrounding superyacht maintenance, refit and repair. Our refreshed logo, website and marketing materials continue our commitment to clear communication, forward-thinking approaches and investment in reliable tools. The new design is also a reflection of our roots in Barcelona, our dynamism, our youthful, friendly personality and our confidence. In everything we do, we strive for excellence, and we believe our updated identity reflects just that.
The online tools that we will roll out over the coming year will assist our clients as they book and manage their time in our shipyard, as well as better inform Captains, crews and owners about the services on offer here at MB92.