MB92 launches new visual identity

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The refreshed identity reflects MB92’s commitment to strive for excellence, and to invest in their tools and resources in order to better serve their global client base. Their new lead-line, “World Class Superyacht Refit,” conveys the confidence and experience that the brand is already well-known for.

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The new logo, which is derived from an outline of the borders of the City of Barcelona, reflects dynamism while a refreshed typeface and design treatment is optimised and improved for digital communications.

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The shipyard, whose footprint includes a land area of 76,000m² and 40,000m² of water surface in the Port of Barcelona, is one of the most important of its kind in the Mediterranean. MB92 renewed its concession in the port facilities of Barcelona in 2010 for 30 years.

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Earlier this year, D-Marin Investments Holding, a subsidiary of the Turkey-based Dogus Group took a 70 per cent stake in the shipyard. Thanks to their help and support MB92  have proceeded with a broad range of upgrades to its tangible assets (a shiplift with a capacity to haul out yachts up to 4,000 tons will be operational in 2018) as well
as its communications and marketing.